Senggigi Beach is a very famous area in Lombok, because of its long white sandy beach, accommodations are established here from small hotel to some luxury resort. It is located about 1 hour drive from Lombok airport the the beach. 

Sunset from Senggigi beach is very enticing, especially when weather is clear that we can see the beautiful Mount Agung of Bali in a far. Enjoying the sunset while walking with spouse or even sipping coconut water can be an option every afternoon.  Some hotels and resorts have sea front cafe/restaurant, suitable for sunset dinner.

If you want to buy some clothes, there is an art market selling various colorful affordable clothing. It opens from 8 am to 7 am. And not far from the Senggu Beach hotels area, there are some souvenirs store as well. 

From Senggigi Beach , if you want to go to another island, there is a pier for fast boat to Gili Island and Bali. 

In my opinion Senggigi is a nice place to stay, as it is nearby the beach, and not so far from The Gili Islands, if you like night entertainment there are some options of pubs.  Climbing Mount Rinjani also usually includes pick up from Senggigi area. 

To commute at night, usually there are cidomo, horse cart,  on operation util late at night. Senggigi is relatively safe, you can walk from maybe your hotel to restaurant or pub safely.